Your tomatoes are organic.

What about your weed?


The #WIMW campaign highlights the connection between organic, fine foods and cannabis. By reminding customers that they insist on organic, fair trade, cage-free, grass fed and more when it comes to what they eat, we urge them to demand the same transparency and quality of their cannabis. 

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Cannabis certifications

Learn about what certifications are available to the industry and where to find certified product.



campaign Partners

Find out about the companies and organizations behind WIMW and urge your local producers to get involved



Take the pledge

Take the WIMW pledge to let your customers know that you make clean products or share it with your local dispensary!


The #Whatsinmyweed pledge

We pledge to provide transparency to our customers regarding the origin, inputs, production method, harvest and processing of all of our cannabis goods to the best of our ability. 


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